How to Sell More Books through Great Planning

NMBA Interactive Workshop
How to Sell More Books through Great Planning
Saturday, January 28, 2012
1:30 to 5:30 PM (please note time change)

Presenter: Scott Flora
Location:  The Library of St. Bede’s Episcopal Church, corner of St. Francis Drive and San Mateo Road
Cost:  $35 for NMBA members; $40 for non-members
Contact: 505-660-6357 or This e-mail address is being protected from spambots. You need JavaScript enabled to view it

Creating a marketing plan is critical to the success of your writing and publishing business.  The New Mexico Book Association presents an interactive workshop, “How to Sell More Books through Great Planning.” The workshop will be presented by Scott Flora, vice president and co-owner of About Books, a book production company. Scott was formerly the Executive Director of The Small Publishers Association of North America (SPAN). He has presented popular workshops on book marketing at many conferences.

This workshop will provide you with the tools to develop a custom marketing plan designed to sell your book to your targeted customers. You will complete a marketing plan that includes a mission statement, target market list, and list of promotional projects. The four-hour workshop will include activities such as small group discussions and brainstorming, case studies, marketing games. Workbooks for participants to follow and complete will be provided.

NOTE:  The workshop is fully subscribed.  To put your name on the waiting list, please phone 505-660-6357.